Amazon A+ Content Dimensions and Module Image Specs

A+ image size depends on the module you choose. Use this guide for Basic, Premium, and Brand Story planning sizes, plus which photo belongs in each slot.

author Lauren HaugenLauren Haugen
a-plus-content-dimensions-cover

Amazon A+ content dimensions depend on the module, not on one universal canvas. A listing square will not fit a wide Basic header the same way, and some Premium modules use a different size for mobile. This guide covers planning sizes for common Basic A+ (standard modules), Premium, and Brand Story layouts, plus which image type each slot usually needs.

Pixel figures below are planning references. Amazon can update module fields, so match the size required by the module you choose before you export. If you have not chosen your modules yet, read our guide on what to build first in Basic A+ , then return here for the size chart.

A+ Sizes Are Not Listing Image Specs

The top-of-page gallery and A+ Content use different frames. Listing gallery images are often large squares for search and zoom. A+ sits lower on the page as the richer layout under the product description, built from modules with their own canvases.

Surface Typical canvas Job
Listing main / gallery Often large square (about 2000×2000 planning) Search thumbnail, zoom, quick proof
Basic A+ modules Wide banners and smaller tiles Product story under the description
Premium A+ modules Wider desktop frames; some need mobile Full-width and interactive layouts
Brand Story Portrait focus image “From the brand” strip

Stretching a listing square into a 970-wide banner is what creates blurry type and empty edges. Wrong aspect ratio can also make an upload fail or get cropped on phones, where fine text and thin logos break first.

For still images across modules, Amazon’s A+ module guides list these shared upload rules: JPG, PNG, or BMP (no animated GIFs), RGB color, at least 72 dpi, and no more than 2 MB per file. Keep text baked into the image large enough to read after mobile crop. Put long claims or warranty-style wording in Amazon’s text fields when the module has them. When you upload, fill Image Keywords (short alt-style notes for each image) instead of leaving that field blank.

Listing-Gallery-Versus-A-Plus-Module

Basic A+ Module Image Size Chart

Basic A+ is where most brands start. You combine a small set of Amazon A+ content modules into one layout (commonly up to five Basic modules per ASIN). Amazon A+ content image sizes inside Basic are not one number: a wide banner and a four-tile row use different canvases.

A useful top-level shorthand for Basic is a wide banner around 970×300 . Individual modules still differ. Sizes below follow Amazon’s standard module template guide.

Basic-A-Plus-Module-Size-Chart

Wide banner and single-image modules

Basic module (common name) Planning image size Suggested image type
Image with text overlay / wide banner 970×300 Clean lifestyle or product strip; leave safe margins for overlay
Image beside text (left or right) 300×300 Single clear product or detail shot
Single image and sidebar 300×400 (main) and 350×175 (sidebar) Main product shot plus a supporting strip

Multi-image and comparison modules

Basic module (common name) Planning image size Suggested image type
Three images and text 300×300 each Three related benefits or angles
Four images and text 200×200 each Feature tiles or pack shots
Four images / text quadrant 135×135 each Simple icons or very small product marks
Four image highlights 400×400 One stronger highlight image when that module is used
Comparison chart 150×300 each (optional per column) Matching product thumbs for each ASIN or variant

Basic modules usually take one image per slot . That image is scaled for mobile, so keep the product and any essential graphic toward the center. Do not rely on tiny corner badges. Comparison and tech-spec modules often lean on table text, with the 150×300 thumbs only when you want a visual column.

Premium A+ and Brand Story Specs

Amazon Premium A+ content uses wider modules and, on some full-width layouts, a second mobile canvas. That is where desktop and phone sizes diverge most often.

Premium-Sizes

Desktop and mobile planning sizes

Amazon lists these Premium sizes as minimums . A common pair for full-width modules is 1464×600 for desktop and 600×450 for mobile. Smaller Premium modules usually reuse the desktop image on phones instead of asking for a second file.

Premium module (common name) Desktop (minimum) Mobile (minimum)
Full-width image 1464×600 600×450
Navigation carousel 1464×600 600×450
Hotspots 1464×600 600×450
Comparison table (large) 488×700 600×450 when required
Single image with text 800×600 Reuses desktop
Dual images with text 650×350 Reuses desktop
Four images and text 300×225 Reuses desktop

Brand Story focus image size

Brand Story uses a portrait focus image in the “From the brand” area. A widely used planning size is about 362×453 (industry reference; confirm the field on the module you open). Supporting Brand Story frames can differ by template. This slot is for brand story art, so keep product close-ups for the A+ modules above.

Brand-Story

Which Images Each Module Needs

Once the sizes are clear, you still need the right photo for each slot. Use this checklist when you assemble a Basic A+ set.

Asset checklist by module job

Module job Images to prepare Avoid
Wide banner / brand promise One strong hero or lifestyle frame matched to 970×300 Reusing the white main image with no crop plan
Feature breakdown Close-ups or callout tiles at the tile size you chose Paragraphs of tiny baked text
Lifestyle context In-use scene sized to the module, subject centered Busy backgrounds that fight the product
Comparison chart Matching 150×300 thumbs per ASIN or variant Competitor logos or unverified “#1” claims
Four-image row Simple icons or pack shots at 200×200 Four unrelated photos with no shared style

When your checklist is complete, you can open Designkit’s Amazon A+ Content tool to build module frames at the sizes above, then export files for Seller Central.

Mistakes that waste a reshoot

  • Designing one “A+ size” for every module
  • Skipping a mobile-safe crop when Premium asks for two sizes
  • Repeating the same photo in every module with no new information

Export A+ Module Images with Designkit

Once you know which module sizes you need, Designkit can turn product photos into matching A+ frames in Workspace.

Step 1: Open Workspace

Open the Designkit Workspace and start an Amazon A+ visual project.

Open-Designkit

Step 2: Upload Photos and Details

Upload clear product photos. White-background shots or existing listing images both work as a base. Add key selling points, your target marketplace, and any other product details for the modules you plan to build.

Upload-Photo

Step 3: Generate, review, and download

Generate module layouts sized for the slots you need. Review text and edges at each module's required pixel size, tweak if needed, and download the files. From there, you can upload them in Seller Central.

Download-Images

Create Amazon A+ Content

Conclusion

The core rule is simple: A+ size follows the module. A listing square and an A+ banner are different jobs, so one export setting will not cover both. Match each asset to the pixel size and the job of the slot, and most soft text, failed uploads, and wasted reshoots disappear before design even starts.

Frequently Asked Questions

What happens if I upload the wrong A+ image dimensions?

The module may reject the file, or the image may be scaled and cropped so text softens or key details leave the frame. Re-export to the size that module requires.

Are Amazon A+ content dimensions the same as listing image sizes?

No. Listing galleries often use large square frames. A+ modules use banners, tiles, and sometimes separate desktop and mobile sizes.

Does Basic A+ need a separate mobile image size?

Usually no. Basic modules typically use one image that is scaled for mobile. Some Premium full-width modules use a desktop minimum and a mobile minimum.

What file format and max file size should A+ module images use?

Plan for JPG, PNG, or BMP, RGB color, at least 72 dpi, and no more than 2 MB per still image. Animated GIFs are not supported. Confirm any limit shown for your module.

Can Amazon change these module sizes?

Yes. Treat published charts as planning references and match the size required by the module you are filling when you export.

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Build A+ Modules to Spec

You know which canvas each module needs. Open Designkit Workspace, turn product photos into A+ frames at each module's required pixel size, then upload them on Amazon.

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