Amazon A+ Content Dimensions and Module Image Specs
A+ image size depends on the module you choose. Use this guide for Basic, Premium, and Brand Story planning sizes, plus which photo belongs in each slot.

Amazon A+ content dimensions depend on the module, not on one universal canvas. A listing square will not fit a wide Basic header the same way, and some Premium modules use a different size for mobile. This guide covers planning sizes for common Basic A+ (standard modules), Premium, and Brand Story layouts, plus which image type each slot usually needs.
Pixel figures below are planning references. Amazon can update module fields, so match the size required by the module you choose before you export. If you have not chosen your modules yet, read our guide on what to build first in Basic A+ , then return here for the size chart.
A+ Sizes Are Not Listing Image Specs
The top-of-page gallery and A+ Content use different frames. Listing gallery images are often large squares for search and zoom. A+ sits lower on the page as the richer layout under the product description, built from modules with their own canvases.
| Surface | Typical canvas | Job |
|---|---|---|
| Listing main / gallery | Often large square (about 2000Ă2000 planning) | Search thumbnail, zoom, quick proof |
| Basic A+ modules | Wide banners and smaller tiles | Product story under the description |
| Premium A+ modules | Wider desktop frames; some need mobile | Full-width and interactive layouts |
| Brand Story | Portrait focus image | âFrom the brandâ strip |
Stretching a listing square into a 970-wide banner is what creates blurry type and empty edges. Wrong aspect ratio can also make an upload fail or get cropped on phones, where fine text and thin logos break first.
For still images across modules, Amazonâs A+ module guides list these shared upload rules: JPG, PNG, or BMP (no animated GIFs), RGB color, at least 72 dpi, and no more than 2 MB per file. Keep text baked into the image large enough to read after mobile crop. Put long claims or warranty-style wording in Amazonâs text fields when the module has them. When you upload, fill Image Keywords (short alt-style notes for each image) instead of leaving that field blank.
Basic A+ Module Image Size Chart
Basic A+ is where most brands start. You combine a small set of Amazon A+ content modules into one layout (commonly up to five Basic modules per ASIN). Amazon A+ content image sizes inside Basic are not one number: a wide banner and a four-tile row use different canvases.
A useful top-level shorthand for Basic is a wide banner around 970Ă300 . Individual modules still differ. Sizes below follow Amazonâs standard module template guide.
Wide banner and single-image modules
| Basic module (common name) | Planning image size | Suggested image type |
|---|---|---|
| Image with text overlay / wide banner | 970Ă300 | Clean lifestyle or product strip; leave safe margins for overlay |
| Image beside text (left or right) | 300Ă300 | Single clear product or detail shot |
| Single image and sidebar | 300Ă400 (main) and 350Ă175 (sidebar) | Main product shot plus a supporting strip |
Multi-image and comparison modules
| Basic module (common name) | Planning image size | Suggested image type |
|---|---|---|
| Three images and text | 300Ă300 each | Three related benefits or angles |
| Four images and text | 200Ă200 each | Feature tiles or pack shots |
| Four images / text quadrant | 135Ă135 each | Simple icons or very small product marks |
| Four image highlights | 400Ă400 | One stronger highlight image when that module is used |
| Comparison chart | 150Ă300 each (optional per column) | Matching product thumbs for each ASIN or variant |
Basic modules usually take one image per slot . That image is scaled for mobile, so keep the product and any essential graphic toward the center. Do not rely on tiny corner badges. Comparison and tech-spec modules often lean on table text, with the 150Ă300 thumbs only when you want a visual column.
Premium A+ and Brand Story Specs
Amazon Premium A+ content uses wider modules and, on some full-width layouts, a second mobile canvas. That is where desktop and phone sizes diverge most often.
Desktop and mobile planning sizes
Amazon lists these Premium sizes as minimums . A common pair for full-width modules is 1464Ă600 for desktop and 600Ă450 for mobile. Smaller Premium modules usually reuse the desktop image on phones instead of asking for a second file.
| Premium module (common name) | Desktop (minimum) | Mobile (minimum) |
|---|---|---|
| Full-width image | 1464Ă600 | 600Ă450 |
| Navigation carousel | 1464Ă600 | 600Ă450 |
| Hotspots | 1464Ă600 | 600Ă450 |
| Comparison table (large) | 488Ă700 | 600Ă450 when required |
| Single image with text | 800Ă600 | Reuses desktop |
| Dual images with text | 650Ă350 | Reuses desktop |
| Four images and text | 300Ă225 | Reuses desktop |
Brand Story focus image size
Brand Story uses a portrait focus image in the âFrom the brandâ area. A widely used planning size is about 362Ă453 (industry reference; confirm the field on the module you open). Supporting Brand Story frames can differ by template. This slot is for brand story art, so keep product close-ups for the A+ modules above.
Which Images Each Module Needs
Once the sizes are clear, you still need the right photo for each slot. Use this checklist when you assemble a Basic A+ set.
Asset checklist by module job
| Module job | Images to prepare | Avoid |
|---|---|---|
| Wide banner / brand promise | One strong hero or lifestyle frame matched to 970Ă300 | Reusing the white main image with no crop plan |
| Feature breakdown | Close-ups or callout tiles at the tile size you chose | Paragraphs of tiny baked text |
| Lifestyle context | In-use scene sized to the module, subject centered | Busy backgrounds that fight the product |
| Comparison chart | Matching 150Ă300 thumbs per ASIN or variant | Competitor logos or unverified â#1â claims |
| Four-image row | Simple icons or pack shots at 200Ă200 | Four unrelated photos with no shared style |
When your checklist is complete, you can open Designkitâs Amazon A+ Content tool to build module frames at the sizes above, then export files for Seller Central.
Mistakes that waste a reshoot
- Designing one âA+ sizeâ for every module
- Skipping a mobile-safe crop when Premium asks for two sizes
- Repeating the same photo in every module with no new information
Export A+ Module Images with Designkit
Once you know which module sizes you need, Designkit can turn product photos into matching A+ frames in Workspace.
Step 1: Open Workspace
Open the Designkit Workspace and start an Amazon A+ visual project.
Step 2: Upload Photos and Details
Upload clear product photos. White-background shots or existing listing images both work as a base. Add key selling points, your target marketplace, and any other product details for the modules you plan to build.
Step 3: Generate, review, and download
Generate module layouts sized for the slots you need. Review text and edges at each module's required pixel size, tweak if needed, and download the files. From there, you can upload them in Seller Central.
Conclusion
The core rule is simple: A+ size follows the module. A listing square and an A+ banner are different jobs, so one export setting will not cover both. Match each asset to the pixel size and the job of the slot, and most soft text, failed uploads, and wasted reshoots disappear before design even starts.
Frequently Asked Questions
What happens if I upload the wrong A+ image dimensions?
Are Amazon A+ content dimensions the same as listing image sizes?
No. Listing galleries often use large square frames. A+ modules use banners, tiles, and sometimes separate desktop and mobile sizes.
Does Basic A+ need a separate mobile image size?
Usually no. Basic modules typically use one image that is scaled for mobile. Some Premium full-width modules use a desktop minimum and a mobile minimum.
What file format and max file size should A+ module images use?
Plan for JPG, PNG, or BMP, RGB color, at least 72 dpi, and no more than 2 MB per still image. Animated GIFs are not supported. Confirm any limit shown for your module.
Can Amazon change these module sizes?
Yes. Treat published charts as planning references and match the size required by the module you are filling when you export.
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Build A+ Modules to Spec
You know which canvas each module needs. Open Designkit Workspace, turn product photos into A+ frames at each module's required pixel size, then upload them on Amazon.
