How to Create Amazon A+ Content for Your First Publish

Knowing you need A+ is easy. Knowing what it is, what to prep, and which modules to publish first is where first projects stall. Plenty of sellers open A+ Content Manager, add too many modules, then get stuck on weak photos, tiny mobile text, or a reject notice.

This guide shows how to start Basic A+ (often called Standard A+) the practical way: what it is, what to prep, which modules earn the first publish, and how to get a clean project live. Gallery specs stay in linked guides, and full A+ module sizes are in our Amazon A+ content dimensions guide.

What Amazon A+ Content Is

Amazon A+ Content is a free tool (for eligible accounts) that lets you replace a plain text product description with modular layouts. Shoppers see it on the product detail page under Product Description, usually after the gallery and buying box area, and before reviews. You may still hear the older name Enhanced Brand Content, or EBC; it is the same idea, richer product storytelling on the listing.

Your main gallery still does the early job: thumbnails, clicks, and the first look at the product. A+ sits lower on the page. It answers the slower questions: how it works, how it compares inside your line, and what it looks like in real use.Listing video sits in that same early gallery job— it is not an A+ module. For size, length, file, and placement rules before you upload, see Amazon product video requirements.

Amazon groups related page tools this way:

• Basic A+ Content: images, text layouts, logo placements, comparison charts, and technical specification charts. Amazon’s current guidance allows up to five Basic modules per ASIN.
• Premium A+ Content: a larger page footprint and extra module types such as video, hotspots, and carousels, if your brand qualifies in Seller Central.
• Brand Story: a separate “From the brand” block for brand mission and discovery. It is related, but it is not the same as product A+.

If you are building your first project, start with Basic A+. Get one clear product story live before you chase Premium features.

What to Prep Before You Build A+

Skip the “is this for me?” filter. Treat this as a desk checklist before you open A+ Content Manager.

Account and ASIN ready

You need a Professional selling plan. For most brand sellers, the brand should already be in Brand Registry, and you need a Brand Representative or Reseller role on that brand. You can only apply A+ to brand-owned ASINs. If A+ Content Manager is missing, fix plan and brand access first. But if you have not finished Brand Registry enrollment yet, see our Brand Registry application guide.

Carry over what used to live in plain text

Publishing Basic or Premium A+ replaces the old text product description. Anything important that only lived in that text needs a home in your modules.

Proof points, not slogans

Write three to five claims you can support with a photo or a measurable detail. “Dries in 2 hours” beats “amazing quality.” Keep a short comparison frame for your own variants or models. Amazon does not allow competitor comparisons in A+.

Assets

Gather clean product shots, one or two lifestyle scenes, and close-ups for materials or controls. You do not need a full design system on day one. You need images sharp enough to read on a phone.

Story order

Decide the scroll before you pick templates: what it is → why it helps → how it compares in your line → how people use it. That order keeps the first project short.

Basic first

Premium can wait. Amazon shows Premium when your account qualifies. Until then, Basic is enough to teach the product.

The First Modules Worth Building

Most first projects fail by adding every layout in the picker. Build the modules that remove purchase doubt.

1. Feature or benefit banner

One strong visual plus a short claim. This is the “what am I looking at?” beat.

2. Feature detail with text

Explain the two or three points that change the buying decision. Keep copy short. Long paragraphs get skipped on mobile.

3. Comparison chart

Compare your own sizes, kits, or models. Shoppers use this to stop guessing which ASIN to buy.

4. Lifestyle or use scene

Show the product in context so shoppers can picture ownership.

That starter stack is usually enough. Save dense technical tables for products where specs drive the sale (electronics, parts, gear). Save Brand Story and Premium modules for a later pass.

For exact pixel sizes and template exports, use Amazon’s upload fields in A+ Content Manager, or a dedicated size guide. Wrong dimensions are a common reject reason, but the numbers belong next to the module you chose, not in a generic list. When you are ready to draft those module visuals, you can start from Designkit’s Amazon A+ Content page.

How to Create and Submit A+ Content

Amazon’s path is straightforward once your prep folder is ready.

1. In Seller Central, open Advertising, then A+ Content Manager, and choose Start creating A+ Content.
2. Select Basic A+ Content for your first project (or Brand Story if you are only building the brand block).
3. Add modules one at a time. Upload images, type short copy, and preview on desktop and mobile. If type looks tiny on a phone, fix it now.
4. Apply the content to one or more brand-owned ASINs.
5. Choose Review & submit, then track status in A+ Content Manager. Approved content goes live on the matching detail pages for the language you selected.

Amazon lists A+ as free when you meet eligibility. Timing for review is not a fixed public SLA, so trust the status column rather than a guessed number of days.

Guidelines that cause most rejections (from Amazon’s public A+ guidance):

• No “best-selling,” “top-rated,” or similar ranking boasts in text or images.
• No pricing, promotions, shipping promises, QR codes, outside links, or contact details.
• No competitor product comparisons.
• Awards need the certifying body and year.
• Keep image files within Amazon’s limits (Amazon cites a 2MB max per image in its design guide). Prefer clear, non-animated stills.
• You must have rights to every asset you upload.

If Amazon rejects the project, fix the stated issue and resubmit. Do not rebuild the whole stack unless the feedback asks for it.

Build Your A+ Modules in Designkit

Seller Central is where you assemble and submit. Designkit is where you can turn existing product photos into module-ready frames before you upload.

Open the Designkit Workspace and follow this path:

Step 1: Open Workspace and start an A+ project

Go to the Designkit Workspace and start a project for Amazon A+ module visuals. Use the Amazon A+ Content flow so layouts stay oriented to listing modules.

Step 2: Upload photos and generate modules

Upload your product photos, add market or language, enter your key selling points and other information about your product, then generate the A+ module layouts.

Step 3: Review, download, then place in Seller Central

Check text size and product accuracy in Workspace. Download the frames, then place them into your Basic A+ modules in A+ Content Manager. Preview on mobile again before you submit.

Create Amazon A+ Content

Designkit helps you draft the visuals. Amazon still reviews the final project. Keep claims consistent with your listing title and bullets.

Final Thoughts

A+ Content gives shoppers a clearer product story under the gallery. Prep your proof points and assets, publish a short Basic stack, submit in Seller Central, and use Designkit Workspace when you need module images. Add Premium or Brand Story after that first project is live and clean. Once A+ is live, the next brand surface many sellers add is a Storefront, how to create an Amazon storefront covers that path.